L’AVANT Collective, an innovative female-founded brand that offers plant-based cleaning products, announced today the launch of a new category: Plant-Based Laundry Detergent. The high-performing liquid laundry detergent, a proprietary science-backed formulation and a first in the plant-based category, met the performance of the #1 leader in conventional grocery store liquid detergent. L’AVANT Collective is launching laundry with two options: the customer-favorite signature Fresh Linen scent or Unscented for sensitive skin.
“Our customers have asked for laundry detergent since we launched in December of 2020,” says Kristi Lord, co-founder of L’AVANT, “It’s been a journey that started almost 2 years from surveying our customers, to formulation, 3rd party testing, packaging to today. We are so proud of how this turned out and are extremely excited to offer this to our customers.”
Through third-party lab testing, the detergent met the performance of the #1 market leader in conventional grocery store liquid laundry, as well as outperforming other plant-based and conventional market leaders.
L’AVANT’s Laundry Detergent comes in a 32-ounce bottle made with PCR (recycled plastic), treating up to 37 loads of laundry per bottle. It is HE machine safe and outperformed other leading plant-based and conventional laundry detergents. Created to be beautiful as well as functional, the packaging is designed to be displayed on a shelf, elevating the typical mundane cleaning experience.
“We internally tested this laundry detergent over and over with different types of everyday laundry, stains, and odors,” says Lindsay Droz, co-founder of L’AVANT, “In line with our sustainability mission, we sourced packaging materials using recycled plastic. Our bottle and cap is made with 100% post-consumer recycled plastic.”
The unique enzyme blend is highly effective for extending the life of your quality pieces as well as bringing life back to older beloved pieces. In addition, use less detergent with this 5x concentrated formula which is gentler on your clothes, laundry machine and the environment.
L’AVANT is committed to using only high-performing, plant-based cleaning ingredients that are safer for people, pets, and the environment. You can shop for their Laundry Detergent and other products on the L’AVANT Collective website.
Media Contact
Company Name: L’AVANT Collective
Contact Person: Lindsay Droz
Email: Send Email
Phone: 1-833-4LAVANT
Address:430 15th Ave E
City: Seattle
State: WA 98112
Country: United States
Website: https://lavantcollective.com/
