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The Era of Programmatic Media Buying – What Type of Companies can it Benefit?

By: Get News
Digital Advertising has not only gotten more competitive but also more unique. Businesses need to tailor their strategies and their campaigns to their particular needs.

Programmatic Media Buying is a method of acquiring ad spaces across the web through real-time bidding. The bids are carefully placed and monitored by campaign operators to get ads in front of particular audiences.

There are different types of Programmatic Media Buying campaigns. A custom strategy should always be in place as every business is different.

The most common type of Programmatic Media Buying campaign is what marketers call "Performance-based". The algorithm places an ad in front of a very specific audience. It can be as broad as "business owner", or as narrow as "frequent gluten-free product buyer". Some examples of these audiences are "people travelling to NYC in the next 30 days", "veterans", "people who are moving", "businesses looking to buy electric equipment", "decision-makers in the food industry", and thousands more. B2B is a big part of Performance-based campaigns. Results are measured through conversion tracking. Common goals are leads, phone calls, and online sales.

Another type of campaigns for which Programmatic Media Buying is a great fit is what marketers call an "Awareness" campaign. These campaigns' objective is simply to broadcast an ad. Targeting age, gender, geographic location, or ethnicity, these algorithms get an ad to the masses. Users see these ads in websites, apps, or even on TV. These campaigns are popular among ONGs, government, and big name brands who are not looking for online sales.

Another popular type of Programmatic campaigns is that which targets at an adult audience. Campaign operators need to be very cautious with adult content and ensure that there are no leaks through which a minor can see the ads. Some run exclusively in adult websites, some run in ordinary websites with strict filters that restrict the ads from appearing in front of a child.

Programmatic Media Buying can be a smart way to buy ad spaces online as long as goals and reach is clear and the campaigns are executed properly.

Media Contact
Company Name: Programmatic Algorithm LLC
Contact Person: Rachel Diaz
Email: Send Email
Country: United States

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