Over the last 4 years, the importance of skincare, clean beauty, and general self-care through home pampering sessions has only been on the rise, and within that, there is no doubt that 'K-Beauty' - cosmetics from South Korea - has been leading the pack in terms of popularity. Well, if you've been trying to find your entry point into this hot new trend, then BEAUTY PLAY has everything you could possibly need.
Starting with popular media items like Squid Game and international sensations like BTS, Korean pop media and culture have been seeing a boost of interest in recent years, and this has carried over to other areas too, such as Korean food and of course, Korean beauty becoming more popular. While this wave of popularity is only just hitting the states in full force, in reality, Korea has one of the biggest and most well-renowned cosmetic industries in the world. So, the question is now - how does one go about exploring this whole new world?
Well, that's where BEAUTY PLAY comes in - BEAUTY PLAY is an initiative created by the Korean Cosmetic Industry Institute and funded by the Ministry of Health and Welfare to create a 'beauty experience space' where international beauty enthusiasts can discover K-Beauty. BEAUTY PLAY has a physical location in Myeongdong, a popular shopping district in Seoul, South Korea. The space is filled with products from over 50 small and upcoming K-Beauty brands, so you can try out the niche and unique cosmetics these brands have to offer!
That's not all, but to help you on your K-Beauty journey, they've also got several in-house experiences for you to try. If you're new to beauty, by using Korea's high-tech beauty equipment like the Skin-Type Diagnosis Device you can find out your skin type and receive advice from BEAUTY PLAY's in-house beauty experts to guide you through the entire experience and help you find the ideal products. Likewise, you can take the free Personal Color test to find out which colors of clothing and makeup bring out your complexion and suit you best.
Alongside this, BEAUTY PLAY also offers a range of different classes and seminars honing in on specific aspects of skincare and makeup and is hosted by guest experts, so you can get professional advice on your deepest beauty concerns.
Even if you can't visit Korea in person, by following BEAUTY PLAY on Instagram, Facebook, and the BEAUTY PLAY blog, you can still discover a whole new world of new and exciting cosmetics, and who knows which new skincare and makeup favorites you might uncover?
Check out BEAUTY PLAY today and dive into the world of K-Beauty! Find Beauty Play online:
Beauty Play Website (KOR/ENG): https://beautyplay.kr/
Beauty Play Blog (ENG): https://beautyplay-kor.blogspot.com/
Beauty Play Official IG: https://www.instagram.com/beautyplay.official/
Beauty Play Global IG: https://www.instagram.com/beautyplay.global/
Beauty Play Facebook: https://www.facebook.com/Beauty-Play-105112129211780
Video Link: https://www.youtube.com/embed/Yh8LzRLjRBs