Leadership expansion reinforces Vestmark’s commitment to embedding intelligence across its platform to drive scale, efficiency, and innovation for wealth management firms

Vestmark, Inc., a leading provider of wealth management technology and services, today announced the appointment of Freedom Dumlao as Chief AI Officer. Dumlao will continue in his role as Chief Technology Officer while expanding his responsibilities to lead the firm’s AI strategy as a member of the executive leadership team.

In this expanded role, Dumlao will continue to lead the development and deployment of AI capabilities across the Vestmark platform, building on efforts already underway to embed intelligence at scale. These initiatives focus on advancing core workflows, including portfolio management, trading and rebalancing, compliance monitoring, and tax-aware investment processes.

As Chief AI Officer, Dumlao will guide Vestmark’s efforts to unify compliance oversight, optimization, and automation into a single operating model. The goal is to help firms scale efficiently while maintaining the precision, transparency, and fiduciary standards required in wealth management.

“AI is now foundational to how we build, operate, and deliver value to our clients,” said Dumlao. “Wealth management requires highly personalized, regulation-sensitive decisions executed across millions of accounts. Our focus is on applying AI in a way that is reliable, explainable, and governed, combining the right data, appropriate controls, and human oversight.”

Dumlao’s appointment reflects Vestmark’s broader mission to transform wealth management through intelligent technology. The firm continues to invest in capabilities that reduce manual processes while enabling greater personalization, operational efficiency, and scale across enterprise platforms.

“Vestmark operates at the center of significant scale and complexity, supporting real-time decisions across trillions in client assets,” said Karl Roessner, Chief Executive Officer at Vestmark. “Freedom has played a central role in how we bring AI into that environment in a responsible and practical way. This appointment reflects both his leadership and our long-term commitment to embedding intelligence across the platform to better serve our clients.”

Dumlao will work closely with Vestmark’s engineering, data, and product teams to accelerate the integration of AI into development and delivery workflows. His approach focuses on practical, enterprise-ready innovation and ensuring AI capabilities are accessible and embedded throughout the platform.

Vestmark currently supports six of the industry’s 10 largest managed account platforms, with over $2 trillion in assets and five million investor accounts. More than 72,000 financial advisors use Vestmark’s technology, with access to a model marketplace featuring more than 1,200 investment strategies.

About Vestmark

Headquartered in Wakefield, Massachusetts, and founded in 2001, Vestmark is a leading provider of portfolio management solutions and outsourced services for financial institutions and their advisors. Vestmark enables firms to efficiently manage customized client portfolios through an innovative, enterprise-ready platform. Supporting over $2 trillion in assets and five million accounts, Vestmark partners with some of the largest and most respected wealth management firms.

For more information, visit www.vestmark.com or call (781) 224-3640.

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