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Bluecore Helps Retailers Drive Higher Purchase Rates With Social Proof

NEW YORK, Aug. 03, 2023 (GLOBE NEWSWIRE) -- Bluecore, a retail shopper identification and customer movement technology, today announced the launch of Social Proof. Social Proof delivers the excitement of knowing what other people are trying and buying, increasing the likelihood of a purchase. Bluecore’s unique approach to Social Proof brings together a retailer’s full product catalog and real time shopper and behavior data to create highly personalized social proof experiences that are proven to increase conversion rates 8% or more.

“Social Proof is another way Bluecore is meeting the specific needs of our retail business, by allowing us to move newly identified shoppers through the funnel more quickly and keep customers coming back for more,” said Sara Moore, Sr. Director of Marketing at Missouri Star Quilt. “This is an easy lever that we can pull to drive more conversions going into the holidays while giving shoppers the confidence that they are making a good buy.”

Now, retailers can capitalize on the power of social influence and the fear of missing out (FOMO) by activating product trends on their website or in email to create a sense of purchasing urgency and confidence and ultimately increase conversions. 

“With the holidays fast approaching, Bluecore’s Social Proof meets the needs of retailers and customers, giving customers confidence in their purchases while increasing conversion and decreasing returns for retailers. Retailers can leverage the power of social influence and drive purchasing urgency with low stock and sell out notifications and increase buyer confidence with best seller badges and more. Our unique approach to social proof combines these tools with our rich shopper insights, product data and real time triggers to deliver a powerful experience that is proven to increase conversion,” said Sherene Hilal, Chief Product Officer at Bluecore. 

Bluecore Social Proof drives incremental ROI for retailers, enabling them to:

  • Increase add to cart rates by including Social Proof, such as Recently Viewed or Recently Purchased, to move more shoppers from exploration to consideration
  • Increase onsite conversion rates by including Social Proof, such as Selling Fast or Likely to Sell Out Soon, to move more shoppers from exploration to consideration, then from consideration to procurement
  • Build credibility by using Social Proof, like Recently Purchased or Best Sellers, builds trust with customers, and showcases brand credibility. 
  • Add Social Proof information in triggered emails such as cart abandon messages to drive engagement and  increase conversions. 

To learn more about Bluecore Social Proof and other products, features, and capabilities on the Bluecore Roadmap Webinar on Aug 22 at 2pm EST – register here.

About Bluecore:
Bluecore’s retail marketing platform transforms casual shoppers into lifetime customers for the world’s largest retail brands.  With Bluecore, retailers can quickly turn data into revenue-generating campaigns. Through its patented shopper-and-product matching and the release of Bluecore Communicate™, Bluecore Site™ and Bluecore Advertise™, brands can easily personalize 100% of communications delivered to consumers through their email, site, SMS, and paid media shopping experiences. Bluecore replaces manual processes with advanced predictive models, allowing brands to manage communications through a single interface. Bluecore introduced the industry’s first shared-success pricing model, dramatically increasing customer retention, lifetime value, and overall speed to market for more than 400 brands — including Express, NOBULL, Lenovo, Teleflora, Alo Yoga, and Lulu and Georgia.

Emily Riley

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