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Rumble, Magnite, CoStar, Fair Isaac Corporation, and MediaAlpha Shares Plummet, What You Need To Know

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

RUM Cover Image

What Happened?

A number of stocks fell in the afternoon session after U.S. equities traded lower as escalating geopolitical tensions between the U.S. and Iran pushed oil prices above $100 a barrel, rattling investor confidence. 

Major indices saw significant declines, with the Dow Jones tumbling. The uncertainty surrounding the conflict drove Brent crude oil higher, effectively acting as a tax on the global economy by increasing costs for businesses and consumers. This sentiment was reflected in the University of Michigan's consumer survey, which fell to a three-month low as households braced for higher inflation, with year-ahead expectations jumping to 3.8%. Richmond Fed President Tom Barkin commented on the situation, noting that the 'fog of war' has deepened economic uncertainty and that historically, such oil price shocks are highly coincident with recessions.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks.

Among others, the following stocks were impacted:

Zooming In On Rumble (RUM)

Rumble’s shares are extremely volatile and have had 42 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The biggest move we wrote about over the last year was 6 months ago when the stock gained 17.9% on the news that the company announced a partnership with Perplexity, an AI-powered answer engine. 

The collaboration aimed to improve video discovery on Rumble by using Perplexity's AI tools. The agreement also included the launch of a new subscription bundle that combined Rumble Premium with Perplexity Pro. Additionally, the partnership involved the promotion of Perplexity's new product, Comet, across Rumble's platform. This news was met with enthusiasm from investors, who reacted positively to the potential for enhanced user experience and new revenue opportunities.

Rumble is down 24.9% since the beginning of the year, and at $4.79 per share, it is trading 54.7% below its 52-week high of $10.56 from May 2025.

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