TURMS Intelligent Apparel (URTURMS) has risen to prominence as the fastest-growing, award-winning brand in India, unveiling a game-changing lineup of anti-stain, anti-odour, cool tech products including a range of spill-proof (no coffee and tea stains) white cotton shirts, that seamlessly blend cutting-edge nanotech with the natural wonder of red aloe vera. This groundbreaking fusion, a first of its kind in the textile industry, has propelled UR-TURMS to the forefront of performance and fashion innovation, boasting celebrity customers such as Mahendra Singh Dhoni (M.S Dhoni), and Kapil Dev.  TURMS is considered one of the primary Indian competitors to the International Fashion Tech Brand UNIQLO.

TURMS Intelligent Apparel, spearheaded by founder Surender Singh Rajpurohit, former CXO of Volvo-Eicher CV, South Africa, is on a mission to revolutionize the garment industry, which has historically seen limited innovation. With a visionary approach and a commitment to technological excellence, TURMS is rewriting the rules of apparel.

The brand’s product range boasts an impressive array of innovations:

- TURMS Stain Repel: An anti-stain and anti-odor technology that promises to keep clothing looking fresh and clean, no matter the challenges of the day.

- TURMS Chill Flex: Incorporating cooling, wicking, and quick-dry capabilities, this technology ensures unparalleled comfort, especially in India’s diverse climate.

- TURMS Fresh Guard: A revolutionary solution to eliminate odors, ensuring that you stay confident and fresh throughout the day.

Innovative product range includes:

• "30 DAY FRESH - NO WASH JEANS" Travel Edition (Skin-friendly, No Itching, No Stain, No Smell)

• "4 in 1" T-Shirts range (Anti Stain and Anti Odour marked T-Shirts - Extra Soft and long life)

• "Fearless Whites" Range of Shirts - Coffee/Tea/Juice repellent (Works on Anti Stain marked all shirts, T-Shirts and Denim)

• Socks: 7 day No Smell Premium Socks (Travel Edition)

• T-Shirts: AC-COOL TECH T-Shirts (Keeps you cooler by 3 Degrees than the surrounding temperature)

• Premium Chinos with Anti Stain and Anti Odour

One of the standout features that sets TURMS apart is their innovative use of red aloe vera in their products. This natural element enhances fabric feel and softness while reducing skin irritation, promising a more comfortable and enjoyable wearing experience.

Founder & CEO Surender S. Rajpurohit stated, “We firmly believe the future of fashion lies in technology, and our R&D team is committed to bringing in more innovative products in the coming months. The core focus of our research is Sustainability, both at the product and the manufacturing process.”

TURMS has not only gained recognition for its pioneering products but has also secured notable investments. Pawan Patodiya, Chairman and Owner of Kolkata Thunderbolts, is among its investors. Additionally, Prabhakar Sunder, former CFO of Myntra, and Yogesh Choudhary, Independent Director, Aditya Birla Fashion & Retail Limited, owner of Jaipur Rugs, have joined as  Investor and Advisor, bringing a wealth of e-commerce and fashion industry expertise. 

TURMS is also a part of the Marwari Catalyst startup accelerator founded by Sushil Sharma, further solidifying its position as a rising star in the fashion tech sector.

The brand’s commitment to innovation, coupled with its impressive lineup of products, has garnered widespread attention. TURMS Intelligent Apparel’s expansion into new styles, including jeans, shirts, t-shirts, and chinos, marks a significant step forward in its journey to redefine the fashion landscape in India.

Currently, TURMS has over 3.5L happy customers and won numerous awards, including ‘Top 10 D2C sustainable brands’ and ‘Top 100 emerging startups by Global TIE’. Also, TURMS has numerous patents for its technologies and is continuously working on bringing new technologies to make clothes more sustainable and smarter at an affordable price.

As TURMS continues to push the boundaries of what’s possible in fashion tech, it stands as a shining example of Indian innovation, promising a brighter and more technologically advanced future for the apparel industry. With their commitment to excellence and visionary leadership, TURMS is poised to lead the charge in the technology-led fashion revolution.

TURMS has not only caught the eye of professionals but also the legendary Indian cricketer, MS Dhoni, who is known for his impeccable style and leadership. Dhoni is a loyal customer of TURMS and has been spotted wearing their apparel on numerous occasions, garnering significant attention on social media.

TURMS is currently available on its own website www.urturms.com, Amazon, Flipkart, and soon to be available on Myntra, Ajio, Tata Cliq, Nykaa

For updates, follow TURMS on YouTube, Instagram and LinkedIn.

For more details, contact Surender Singh Rajpurohit, Founder & CEO, Unwind Mind Private Limited (Brand: TURMS), at surender.rajpurohit@unwindminds.in

Media Contact
Company Name: Unwind Minds Private Limited (Brand: TURMS)
Contact Person: Surender Singh Rajpurohit
Email: Send Email
City: Bengaluru
State: Karnataka
Country: India
Website: www.urturms.com