Fairbanks, Alaska - September 24, 2025 - AI-powered search tools are dramatically changing how travelers find Alaska businesses, and tourism websites are taking the biggest hit. Web 907, a Fairbanks-based web design and SEO agency, reports that while Alaska tourism has seen a modest dip overall, many tourism websites are suffering traffic losses of 150–200% as Google’s ‘AI Overviews’ give recommendations directly at the top of the search results.
“AI Overviews are now recommending which Alaska tours to book right at the top of the search page, and travelers are making booking decisions without even visiting a website,” said Steve Vick, founder of Web 907. “This is a huge shift in how search works. Our job is to help clients adapt to the changing landscape so their businesses can stay visible.”
Recent research by Ahrefs reported that nearly 60% of Google searches now end without a click, and the percentage continues to rise as AI features expand. Independent traffic estimates from third-party platforms show that some Alaska tourism sites have seen drops of over 200% in website visits since AI Overviews rolled out in 2024. This far exceeds the state’s estimated 5–20% decline in actual tourist numbers.
A full article explaining the impact of AI search on Alaska tourism websites, including examples, statistics, and tips for businesses, is available on Web 907’s website at: AI Search Takes Alaska Tourism Website Traffic - Here's What to Do.
To help Alaska businesses adapt, Web 907 combines traditional SEO best practices with “Generative Engine Optimization” (GEO) - a new approach designed specifically to help businesses appear in AI-generated search results. This strategy helps clients recover lost visibility, gain new rankings, and show up for AI-generated queries.
In the article linked above, Web 907 says website owners should:
- Audit existing content for the questions most likely to trigger AI summaries
- Create plain-language, structured content to answer these questions
- Use schema markup, clear headings, and conversational style posts to align with generative AI models
- Encourage customer reviews on key platforms like Google, Yelp, and TripAdvisor
- Publish bite-sized Q&A blog posts to increase chances of inclusion in AI Overviews
- Optimize Google Business Profiles to ensure AI has accurate, up-to-date information
As AI Overviews and large language models continue to reshape how people find and choose businesses, staying visible means staying proactive. Web 907 monitors these shifts daily and implements strategies to keep Alaska businesses - from tour operators to service firms - visible in both traditional and AI-driven search.
Businesses interested in understanding how these shifts affect their own websites can visit Web 907: web907.com or call (907) 202-9044.
About Web 907
Web 907 is a Fairbanks-based web design, SEO, and digital marketing company serving businesses across Alaska. With a commitment to modern design and results-focused search optimization, Web 907 helps clients build websites that get ranked in today’s evolving search landscape.
Media Contact
Company Name: Web 907
Contact Person: Steve Vick
Email: Send Email
Phone: 907-202-9044
Address:600 University Ave. Suite 109
City: Fairbanks
State: AK
Country: United States
Website: https://web907.com
