From the operating room to the real estate world, Stephanie Betters' journey highlights the power of innovation and determination

CHARLOTTE, NC / ACCESS Newswire / May 12, 2025 / Left Main REI, the leading CRM platform built specifically for real estate investors, is the focus of a newly published article titled "How a Nurse Built the Real Estate CRM That Changed the Game: The Story of Left Main REI." The in-depth feature offers a behind-the-scenes look at the company's unique origin, its founder Stephanie Betters, and how a simple need for better tools sparked a solution now used by thousands across the industry.

The article traces Betters' career shift from cardiothoracic nurse practitioner to real estate investor, and eventually, to tech founder. It describes the challenges she faced managing her real estate business with a fragmented set of tools and the moment she realized a unified system was not only needed-but essential. With no software that truly met her needs, Betters began developing her own CRM solution from scratch, applying her clinical precision and process-driven mindset to her new field.

"I remember thinking, ‘Why is this so hard?'" Betters says in the feature. "We had so many tools that didn't talk to each other. I just wanted one system that could handle everything-and when I couldn't find it, I built it myself."

What started as an internal tool for her team quickly gained attention. In 2020, Salesforce partnered with Betters to launch Left Main REI on the Salesforce AppExchange. Since then, the platform has become a trusted name in real estate, known for its automation, ease of use, and ability to simplify complex operations.

The article emphasizes how Left Main REI's growth was driven not by outside investors or tech incubators, but by real-world needs from people doing the actual work. Betters' medical background influenced her approach, with systems designed to improve clarity, reduce errors, and support scalable growth.

"Just like in medicine, you need reliable systems to make good decisions fast," Betters shares. "That's what we built into Left Main."

The feature underscores the human side of the technology-reminding readers that innovation often begins with solving your own problem, and that unlikely backgrounds can lead to unexpected breakthroughs.

About Left Main REI
Left Main REI is a real estate software company founded by Stephanie Betters, offering a CRM platform built on Salesforce and tailored to the unique needs of real estate investors. Known for its intuitive design, automation capabilities, and operational power, Left Main REI has become the standard for teams seeking scalable systems to grow and manage their businesses.

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Contact: leftmainrei@emaildn.com

SOURCE: Left Main REI