As a renowned commercial city, Linyi boasts 125 physical wholesale markets covering over six million types of goods. Its strong industrial foundation and market vitality provide a solid base for entering international markets. In recent years, with the acceleration of Linyi’s internationalization efforts, more and more local enterprises have “gone abroad,” gaining a large number of overseas fans.
Lanshan District in Linyi is closely aligned with the Belt and Road Initiative, prioritizing countries and regions along the route for its internationalization layout, and accelerating the implementation of its “one city, one warehouse” strategy. This year, the plan includes the establishment of 15 new overseas shopping malls, warehouses, and border warehouses. These overseas nodes act as “trade pearls,” connecting a trade network that spans Eurasia and Africa.
Smooth logistics channels are vital for enterprises venturing abroad. Lanshan District is fully committed to opening international transport routes, forming a multi-modal transportation framework that integrates road and rail. This year, it is expected to achieve 1,500 international road transport trips, 500 TIR (Transports Internationaux Routiers) trips, and 500 arrivals and departures of Eurasian freight trains. The TIR transport, with its advantages of “single clearance and full monitoring,” significantly improves customs efficiency and reduces logistics costs for enterprises. Meanwhile, the Eurasian freight trains create a steel caravan connecting China with Europe, continuously transporting Linyi’s unique products to various European countries.
Exhibitions are important windows for enterprises to showcase products and expand markets. Lanshan District is proactively building an “overseas exhibition matrix,” planning to host over 100 domestic and international exhibitions throughout the year, assisting more than 500 enterprises in showcasing their products abroad. By participating in internationally renowned exhibitions such as the Canton Fair and the Cologne Hardware Fair, as well as hosting its own Linyi International Trade Expo and other specialized exhibitions, it provides local enterprises with platforms for face-to-face communication with global buyers.
To strengthen the outbound business sector, Lanshan District has implemented a combination of supportive policies. It strictly enforces stable foreign trade policies and has set up special funds to support enterprises in expanding international markets and developing innovative products. A “Pairing for Outbound” action working group has been established, adhering to the concept of “government providing the stage and enterprises performing,” organizing groups of enterprises to “go abroad for orders and deepen overseas engagement.” This year, it plans to cultivate 50 new foreign trade entities and three comprehensive foreign trade service enterprises, while vigorously developing new cross-border e-commerce formats. Additionally, it will establish two new cross-border e-commerce industrial parks, expecting to incubate 350 cross-border e-commerce enterprises and promote 9,610 customs declarations for exports, reaching 15 million orders.
