Season 13 of the hit Discovery Channel Original docuseries is currently in production for delivery in 2024, while Season 12 finales on January 29

Discovery Channel slates Highway Thru Hell holiday marathon, featuring seasons 1 to 11, for December 23 to 31

Great Pacific Media (GPM), a Thunderbird Entertainment Group (TSXV:TBRD, OTC – THBRF) (“Thunderbird” or the “Company”) company, is pleased to announce that the hit Discovery Channel Original docuseries Highway Thru Hell is set to return for a 13th season. Currently in production, the new season will push the series past the historic 200th episode mark to make 204 episodes of Highway Thru Hell.

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Jamie Davis, star of Great Pacific Media's Highway Thru Hell. The series will mark its 200th episode in the upcoming 13th season, currently in production. (Photo: Business Wire)

The series' Canadian fans will also be treated to a Highway Thru Hell holiday marathon of seasons 1 to 11 on Discovery Channel, airing from Saturday, December 23 to Sunday, December 31. Season 12 of Highway Thru Hell returns with new episodes on Monday, January 8 at 10 p.m. ET, with Season 12 set to finale on Monday, January 29 at 10 p.m. ET.

Highway Thru Hell debuted on Discovery Channel in 2012 and instantly became a mega-hit with viewers with its jaw-dropping, real-life stories of the recovery operators and highway crews who fight to keep the highways open in one of the most treacherous routes in North America through B.C.’s mountains. The heavy rescue teams featured in the series charge straight into the storm, and over the years they’ve performed near-impossible vehicle rescues day and night on steep cliffs, mountain tops, and washed out and collapsing sections of highways to the awe of audiences everywhere.

“Highway Thru Hell is one of the longest-running unscripted series anywhere. Its success in Canada, the U.S., and globally, is a testament to the incredible work performed day in and day out by the heavy rescue companies that allow us to come along for the ride, and a legion of incredibly hardworking and talented production team members over the seasons,” said GPM President, David Way. “And at the centre of it all is a humble, real-life Canadian icon, Jamie Davis. Our heartfelt thanks to Jamie, the entire cast of Highway Thru Hell, our steadfast partners at Bell Media, and audiences worldwide for taking this incredible Canadian success story to a magical 200 episodes, and beyond.”

“When we first started the series, we did it to show people the challenges we face in serving the public, and the sacrifices the industry and its members make to clear highways and enable traffic to flow 24/7 every day,” said Jamie Davis, principal Jamie Davis Towing and star of Highway Thru Hell. “We did not think the show would last more than a year. And to our amazement, we are approaching 200 episodes! We are happy that the show has been successful in promoting the ‘slow down, move over’ message to motorists. I have also been touched by the outreach from many fans who’ve said the show has not only been entertaining, but that it has also helped them get through difficult times in their personal lives.”

Banijay Rights distributes Highway Thru Hell internationally. It’s currently available on The Weather Channel in the U.S. and in more than 180 territories across the globe.

ABOUT GREAT PACIFIC MEDIA

Great Pacific Media programs are seen in more than 170 countries, and the Thunderbird Entertainment division specializes in the financing, development, production and co-production of factual, documentary, and reality television. Productions at GPM include the highly rated Discovery Canada series Highway Thru Hell and Heavy Rescue: 401. Recently announced series include Timber Titans (Discovery Canada), with new seasons of Deadman’s Curse (History, Hulu), Wild Rose Vets (produced in association with Wapanatahk Media for APTN, Blue Ant Media) and Styled (HGTV, Hulu) on the way.

ABOUT THUNDERBIRD ENTERTAINMENT GROUP

Thunderbird Entertainment Group is a global award-winning, full-service multiplatform production, distribution and rights management company, headquartered in Vancouver, with additional offices in Los Angeles and Ottawa. Thunderbird creates award-winning scripted, unscripted, and animated programming for the world’s leading digital platforms, as well as Canadian and international broadcasters. The Company develops, produces, and distributes animated, factual, and scripted content through its various content arms, including Thunderbird Kids and Family (Atomic Cartoons), Thunderbird Unscripted (Great Pacific Media) and Thunderbird Scripted. Productions under the Thunderbird umbrella include The Last Kids on Earth, Molly of Denali, Highway Thru Hell, Deadman’s Curse, Kim’s Convenience and Reginald the Vampire. Thunderbird Distribution and Thunderbird Brands manage global media and consumer products rights, respectively, for the Company and select third parties. Thunderbird is on Facebook, Twitter, and Instagram at @tbirdent. For more information, visit: www.thunderbird.tv.

Neither the TSX-V nor its Regulation Services Provider (as that term is defined in the policies of the TSX-V) accepts responsibility of the adequacy or accuracy of this release, which has been prepared by management.

Cautionary Statement Regarding Forward-Looking Information

Thunderbird’s public communications may include written or oral “forward-looking statements” and “forward-looking information” as defined under applicable Canadian securities legislation. All such statements may not be based on historical facts that relate to the Company’s current expectations and views of future events and are made pursuant to the “safe harbour” provisions of applicable securities laws.

Forward-looking statements or information may be identified by words such as “anticipate”, “continue”, “estimate”, “expect”, “forecast”, “may”, “will”, “plan”, “project”, “should”, “believe”, “intend”, or similar expressions concerning matters that are not historical facts. Forward-looking statements in this document include, but are not limited to, statements with respect to the new season pushing the series past the historic 200th episode mark to make 204 episodes of Highway Thru Hell, fans being treated to a Highway Thru Hell holiday marathon of seasons 1 to 11 on Discovery Channel, airing from Saturday, December 23 to Sunday, December 31, season 12 of Highway Thru Hell returning with new episodes on Monday, January 8 at 10 p.m. ET, Season 12 set to finale on Monday, January 29 at 10 p.m. ET, the series reaching a magical 200 episodes, and beyond. Forward-looking statements are necessarily based on a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties and other factors which may cause actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic and social uncertainties; litigation, legislative, environmental and other judicial, regulatory, political and competitive developments; product capability and acceptance; international risk and currency exchange rates; and technology changes. An assessment of these risks that could cause actual results to materially differ from current expectations is contained in the “Risks and Uncertainty” section of June 30, 2023 MD&A. The foregoing is not an exhaustive list. Additional risks and uncertainties not presently known to Thunderbird or that management believes to be less significant may also adversely affect the Company.

The forward-looking statements or information contained in this document represent our views as of the date hereof and as such information should not be relied upon as representing our views as of any date subsequent to the date of this document. The Company undertakes no obligation to update publicly or revise any forward-looking statements or information, whether as a result of new information, future events or otherwise, unless so required by applicable securities laws. Accordingly, readers are cautioned not to place undue reliance on forward-looking statements or information.

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