High Value. Low Price. (HVLP)® Gym to Open Over 50 New Locations in Georgia

EoS Fitness, the national High Value. Low Price. (HVLP)® gym brand, is thrilled to announce its expansion into greater Atlanta. With plans to open over 50 locations throughout Georgia over the next ten years, EoS is set to open its first several gyms by 2027.

“Atlanta is the third fastest growing metropolitan area in the US, and venturing here represents a key milestone in our long-term vision for EoS,” said Rich Drengberg, CEO of EoS Fitness. “Building on our dynamic reach across the West and Southwest, we are making bold strides in the East with more gyms in Florida and new locations coming soon to Georgia. Our continued progress underscores our dedication to making fitness accessible to more and more people as we revolutionize the standards for fitness and wellness.”

EoS has over 175 locations open or on the way in Arizona, California, Florida, Nevada, Texas and Utah. Georgia is part of the company’s broader strategy to surpass 250 gyms nationwide by 2030, reinforcing its commitment to providing communities with a premium fitness option featuring a variety of exceptional amenities at an accessible price point.

Nationwide Growth with Local Impact

EoS Fitness’ rapid expansion is transforming the fitness landscape and making a significant economic impact locally. Each new location represents a $10 million investment and brings 40-60 jobs, initiatives that foster community engagement and fundraising efforts for local charities. The company plans to open more than 30 gyms in 2025, continuing to create mission-driven partnerships and economic stimulation. Over the next decade, EoS plans to create thousands of wellness-focused careers in Georgia and beyond.

“Our gyms deliver a premium experience at an affordable price and we’re excited to introduce EoS to fitness enthusiasts across the Atlanta market,” said Dave Reiseman, chief growth officer, EoS Fitness. “As we continue to grow both in Atlanta and around the country, we’re also focused on making a positive impact in the communities we serve. Whether it’s by offering new careers in fitness or giving back to local charities, changing lives through fitness is part of our mission here at EoS.”

A New Dawn in Fitness for Atlanta

EoS Fitness locations in the greater Atlanta area will average between 40,000 and 50,000 square feet, featuring certified personal trainers, expert staff and the brand’s signature offerings, including:

• Cutting-Edge Amenities: Advanced strength and cardio equipment, functional training turf areas and state-of-the-art recovery options like cryotherapy, cold plunges and infrared saunas.
• Community-Centered Approach: A welcoming atmosphere with expert training, specialized equipment and innovative programs like the Booty Builder Lab and Fitness Unchained that go beyond traditional aerobics classes to create community hubs where members can connect and achieve their fitness goals—all at an affordable price.
• Unmatched Value: Memberships start as low as $9.99 per month, delivering unparalleled affordability without compromising quality.

For more information about EoS Fitness and its plans for Atlanta, visit www.EoSFitness.com.

About EoS Fitness

EoS Fitness, a leader in the fitness industry with its High Value. Low Price. (HVLP)® gyms, is an inclusive and welcoming organization committed to empowering exercise practitioners of all experience levels. With more than 175 gym locations open and on the way in Arizona, Florida, Georgia, Nevada, Southern California, Texas and Utah, EoS Fitness is rapidly expanding. Providing serious fitness options, EoS Fitness offers the best equipment, high-energy workout classes, top-notch amenities, and extensive personal training options starting at just $9.99 per month. www.EoSfitness.com.

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