Lindt offered travelers a moment to slow down and anticipate their upcoming celebrations with friends and family. Sweet sampling to enjoy, but also the possibility to send holiday pictures to their loved ones and to win a must-have gift of the holiday season: LINDOR!
During the busiest time of the year, travelers can face delays, cancelled flights or sleep-deprived fellow passengers, taking the holiday cheer out of travel. To bring back some holiday magic and enchant the travelers, Lindt & Sprüngli (USA) Inc. landed in the Ronald Reagan Washington National Airport (DCA) for two days, handing out LINDOR Milk truffle samples to travelers to allow for blissful moments during the stress of holiday travel.
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Lindt offered travelers a moment to slow down and anticipate their upcoming celebrations with friends and family. Sweet sampling to enjoy, but also the possibility to send holiday pictures to their loved ones and to win a must-have gift of the holiday season: LINDOR! Photo credit: John Harrington Photography
Lindt also surprised holiday travelers with full-size bags and boxes of LINDOR Milk truffles to take home as last-minute gifts for the friends and family they're on their way to celebrate with.
‘Enchanting the World with Chocolate’
Lindt’s purpose is to delight consumers with expertly crafted chocolate. Developed by the Lindt Master Chocolatiers, according to traditional Swiss recipes, using only the best tasting chocolate and finest quality ingredients. In line with this desire, Lindt decided to surprise Ronald Reagan Washington National Airport (DCA) passengers by offering them a moment suspended in time, made up of Lindt chocolate, sharing and enchantment.
"The holidays are a time for family and friends to regroup and build magical memories. Some families are split across the country and are waiting for this much anticipated moment all year round – and these flights are the last step before the reconnection. It’s wonderful to be able to enchant travelers with Lindt LINDOR chocolate!" said Melissa Mendoza, Marketing VP at Lindt & Sprüngli (USA).
Sweet Samples, Holiday Pictures and Last-Minute Gifts to Be Won
The festivities don't stop there. At the event, travelers enjoyed the best of Christmas music and tried their luck at winning Lindt products: an ideal add-on gift to share with their Christmas host - whether friends or relatives! A photobooth was also set up in a delightful LINDOR human-sized giftbox, with the possibility to take a holiday picture and send it to your loved ones to get the holiday spirit flowing even more. All day long, Lindt Master Chocolatiers made the concourse C the happiest place in the airport, drawing smiles on travelers' faces.
Melt Into Your Holiday Moments with Lindt!
For many years, Lindt has been spreading holiday cheer across the U.S. with smooth, melting LINDOR truffles. The iconic red truffle is available in a variety of formats and sizes, suitable for every holiday occasion: to be shared with your loved ones, as a special holiday gift, as stocking stuffers, or even to be enjoyed by yourself. When you break the chocolate shell of LINDOR, the lusciously smooth center starts to melt and so will you!
In addition to the iconic red LINDOR truffle, the Lindt Holiday Collection features a selection of seasonal LINDOR Truffles, LINDOR giftboxes and many premium holiday-inspired chocolate figures, including TEDDY bears, Santa and Snowman. These figures are perfect stocking stuffers, as gifts or added décor for celebrations. To learn more, visit lindtusa.com.
About Lindt & Sprüngli
Lindt & Sprüngli has been enchanting the world with chocolate for over 175 years. The long-established Swiss company with its roots in Zurich is a global leader in the premium chocolate product sector. Lindt & Sprüngli produces quality chocolates today at its 12 factories in Europe and the USA. Its products are sold by 36 subsidiaries and branch offices in around 530 of its own stores as well as via a network of more than 100 independent distributors around the globe. With more than 14,500 employees, the Lindt & Sprüngli Group reported sales of CHF 5.2 billion in 2023.
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Contacts
Liv Rockett
liv.rockett@fleishman.com