American Farmers & Ranchers Mutual Insurance (“AFR Insurance”) has selected InvoiceCloud, a leading solution for digital bill payment services, as its dedicated payments provider to enhance policyholder experience and reduce manual processes.

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As one of the oldest insurance companies in Oklahoma, AFR Insurance provides auto, home, farm, and life policies to more than 150 communities throughout the state, and prides itself on delivering best-in-class insurance products and services to its policyholders. When the time came to update its online payments system, AFR wanted a solution that offered a user-friendly, engaging experience for all ages. InvoiceCloud fit that build with its modern, digital payment experience, including intuitive self-service options and personalized payment reminders to help decrease policy lapses and drive digital adoption.

“InvoiceCloud gave us the modern digital payment experience our policyholders wanted and provided dedicated support to ease any concerns we had. The best part is the rise in self-service payments has kept costs down as we’ve grown our base,” said Bernadette Autrey, Chief Financial Officer, American Farmers & Ranchers Mutual Insurance.

Since implementing InvoiceCloud in 2022, AFR Insurance has seen a 97% policyholder retention rate and a 48% increase in AutoPay adoption in its first 12 months live. As a result of digitizing payments, the company has also seen the average age of policyholders and agents lowered by nine years. InvoiceCloud’s variety of payment options such as online, by text or phone, AutoPay, digital wallets, and more, allows organizations like AFR Insurance to address a range of policyholder preferences, helping them better attract and retain policyholders of all ages.

“We are proud to provide AFR Insurance the reliable, digital payment experience that today’s policyholders have come to expect,” said Kevin O’Brien, CEO of InvoiceCloud. “Together, we are driving levels of self-service and digital adoption that save agents valuable time and resources, enabling increased focus on supporting policyholders and their communities.”

To learn more about AFR Insurance’s experience with InvoiceCloud, please visit their customer story here.

About InvoiceCloud

InvoiceCloud provides modern digital payment, customer engagement, and outbound disbursement solutions. The company services more than 3,200 customers across the utility, government and insurance industries and is a leader in the electronic bill presentment and payment (EBPP) space. InvoiceCloud's SaaS platform enables continuous enhancements to the customer experience resulting in higher digital payment, autopay, and paperless adoption rates. By switching to InvoiceCloud, clients can improve customer engagement and satisfaction while lowering costs, accelerating payments, and reducing staff workloads. To learn more, visit www.InvoiceCloud.com.

About AFR Insurance

American Farmers & Ranchers Mutual Insurance, a Forbes America’s Best Insurance Companies award winner, provides auto, home, farm, and life insurance services to more than 150 communities throughout Oklahoma.

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