Black Rifle Coffee Company (NYSE: BRCC) (“BRCC,” “the company”), the rapidly-growing, mission-driven premium coffee company creating long-term shareholder value through innovative brand strategy that elevates the service community, proudly announces its upcoming Investor Day to be held on Veterans Day, November 11, 2024, at the New York Stock Exchange, 11 Wall Street, New York, NY 10005. With this event, BRCC welcomes investors to connect with company leadership, gain insight into its strategic vision, and celebrate its service-forward mission.

Founded by special operations veterans with a passion for great coffee and an even greater passion for supporting the service community, Black Rifle Coffee Company has quickly established itself as a customer favorite and a standout in the super premium coffee market. Through its commitment to excellence and to championing veterans and first responder causes, BRCC has built a thriving business as well as a robust platform for community impact.

During the Investor Day event, Black Rifle Coffee will provide:

• A review of the Long Range Plan for continued growth and profitability;
• An opportunity to interact with members of the extended leadership team;
• A session with a guest speaker from a BRCC-supported Veteran Service Organization;
• A tasting of BRCC’s premium coffee.

"We are excited to invite our investors to join us this Veterans Day for a special event that will highlight not only our business achievements but also our commitment to the service community," said BRCC CEO Christopher Mondzelewski. "This is an opportunity for us to showcase the heart and soul of Black Rifle Coffee Company that’s rooted in our mission.”

Investors and stakeholders interested in attending the Investor Day event are encouraged to RSVP to Megan.Harris@icrinc.com by Tuesday, October 1, 2024 to secure their place.

About Black Rifle Coffee Company

Black Rifle Coffee Company (BRCC) is a Veteran-founded coffee company serving premium coffee to people who love America. Founded in 2014 by Green Beret Evan Hafer, Black Rifle develops their explosive roast profiles with the same mission focus they learned while serving in the military. BRCC is committed to supporting Veterans, active-duty military, first responders and the American way of life.

To learn more, visit www.blackriflecoffee.com, subscribe to the BRCC newsletter, or follow along on social media.

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