SmartMoving, the leading profitability platform for moving companies, today announced the launch of Smart Insights, a powerful new reporting and analytics solution built specifically for the moving industry.

Smart Insights delivers live, role-based dashboards that give movers instant visibility into job margins, team performance, sales funnels, and payment reconciliation. No complex business intelligence tools required.

“Smart Insights began with a simple goal: give movers real answers,” said Tobe Thompson, CEO of SmartMoving. “We worked directly with some of the most successful moving companies in the country, listened closely to their needs, and built exactly what they asked for. This is not reporting for analysts. It’s actionable visibility for teams that need to move fast, fix problems early, and grow profitably.”

Smart Insights was built hand-in-hand during a closed customer beta over the past year. Early users have seen measurable gains in profitability, quicker decision-making, and better coordination across teams.

“SmartMoving’s commitment to understanding our business has been clear throughout our partnership, and Smart Insights is a direct result of that dedication,” said Brazos Fuller of Firefighting’s Finest Moving and Storage. “We’ve gained visibility across sales, operations, and finance that helps us make faster, smarter decisions. Their team listens to feedback and takes action.”

For Allison Endicott, CEO of Wirks Moving & Storage, Smart Insights has become essential to daily operations. “Smart Insights has completely transformed how we use our business data. From daily lead tracking to analyzing our sales funnel, we now have instant access to the metrics that matter, right inside our CRM. It’s intuitive and gives us the visibility we’ve been missing.”

Smart Insights is available now as a $199/month add-on for all SmartMoving customers. To learn more, visit smartmoving.com.

About SmartMoving

SmartMoving delivers business management software for moving companies that serve residential, commercial, and government clients. Customers use SmartMoving daily as their core system of record to automate all aspects of moving service operations, including estimates, dispatching, storage, sales & marketing, payroll, communication, and collecting payments. SmartMoving helps build intuitive web, mobile, and cloud solutions that aim to generate more money, more time, and more confidence for moving & storage companies across North America. For more information, visit smartmoving.com.

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