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Movista Releases AMP Core

Movista Inc., a market leader in frontline retail workforce software, announced the release of its long-awaited AMP Core architecture this week.

The new system, built on a cutting-edge modern data infrastructure, is designed to integrate seamlessly with customer systems and leverage the next generation of AI-based optimizations. Erik Burckart, Movista’s Chief Product & Technology Officer, explained:

“AMP Core is simply the most nimble, scalable, interoperable, and secure architecture in our space.”

Founded in 2010 by retail veterans, Movista provides an operating platform for retail-related teams who must function across large geographies—including in-store teams, merchandisers, marketers, and direct store delivery (DSD) representatives. The company was the first to launch a native mobile application specifically designed for retail field organizations and continues to serve several of the largest teams and successful brands.

Co-Founder Stan Zylowski, Movista’s CEO, commented on the move to AMP:

“Movista must have the best technology because our customers demand products that are demonstrably better than their other choices. Because the future is connected, smart, instant, and hyper-efficient—AMP delivers on those demands. Technology is cyclical, and I’m in love with this change. We are embracing AI in every aspect of the business and working with our clients to exceed expectations.”

Movista released the AMP Mobile application last year. It has been widely adopted. AMP Core follows as the backbone of the platform. Burckart added:

“Most of our users rely on the mobile application as they move in and out of stores. We prioritized getting the newest technology to the field first because that’s where the most value is created. With AMP Core, leaders and operators can now supercharge worker efficiency without the change management that comes with altering field applications.”

COO Jason McGinnis highlighted the long-term strategy behind the launch:

“We understood the future would demand rapid data exchange, instant analyses, and AI-driven capabilities. AMP allows us to deliver immediate feedback to field users so they can perform at peak efficiency.”

Executives emphasized that this release marks both a milestone and the start of a broader transformation. McGinnis concluded:

“Our clients have complex needs. It will be mid-2026 before we transition our largest customers fully to AMP. In the meantime, we will stay steady at the wheel, driving value one customer at a time. Before long, AMP will stand alone as our platform—and as the number one platform for frontline retail work.”

About Movista

Movista is a leading provider of retail execution and workforce management solutions. Founded in 2010 and headquartered in Bentonville, Arkansas, the company empowers the world’s largest retailers, brands, and service providers to optimize store operations, streamline communication, and maximize workforce efficiency. Movista was the first to introduce a native mobile solution for frontline retail teams and continues to innovate with AI-driven tools designed for today’s fast-changing retail environment. To learn more, visit www.movista.com.

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