Pet Honesty® Disrupts the Dental Category with Brush Buddies™, a Cleaner, Scientifically-Crafted, All-Natural Dental Treat Dogs Love

February 24, 2026 at 08:15 AM EST

Pet Honesty®, the science-driven pet wellness brand known for raising the bar on clean, vet-approved supplements, is expanding its award-winning dental portfolio with the launch of Brush Buddies™, a chewable daily dental treat designed to deliver more effective oral care. Made with all-natural ingredients and a thoughtfully engineered shape and texture that encourages longer chew time, Brush Buddies turn dental care into a routine pet parents and their dogs look forward to.

The idea behind Brush Buddies is refreshingly honest: most pet parents don’t brush their dog’s teeth daily, yet more than 80% of dogs over age two show signs of poor dental health. Brush Buddies target the four areas veterinarians assess most often — plaque, tartar, gums, and breath — without artificial additives.

“Dental disease is incredibly common, but daily brushing isn’t realistic for most families,” said Greg Reinhart, Ph.D., Chief Scientific Officer at Pet Honesty. “With Brush Buddies, we created a chew that lasts longer, cleans more effectively, and delivers functional ingredients dogs benefit from — without turning dental care into a chore.”

Pet Honesty formulated Brush Buddies without cellulose — an ingredient commonly found in dental treats — in favor of a cleaner, filler-free approach aligned with The Honest Difference™ and a patent-pending, chewy design that lasts up to two times longer than traditional dental chews. The treat works on two levels: its texture helps mechanically clean teeth, while a proprietary blend of clinically studied postbiotics and natural ingredients — kelp, parsley, and mint — supports fresh breath, gum health, and a balanced oral microbiome.

“Brush Buddies is a natural extension of the trust we’ve built in dental care,” said Rich Greenberg, Chief Executive Officer of Pet Honesty. “We’ve applied the same science and standards behind our award-winning supplements to create a treat that’s simple, effective, and honest.”

Brush Buddies are available in sizes XS, S, M, and L. For more, visit PetHonesty.com.

About Pet Honesty®

Founded in 2018, Pet Honesty® specializes in vet-approved supplements that deliver functional benefits backed by science. Certified by the NASC, Pet Honesty uses clean ingredients free from artificial preservatives, colors, flavors, wheat, soy, or corn. All products are made in a FDA-registered facility in the USA and available at PetHonesty.com, Amazon, Chewy, and select national and specialty retailers. Follow @PetHonesty on Instagram, Facebook, LinkedIn, and TikTok.