The new product ecosystem designed specifically for casino operators will debut at the Indian Gaming Association Tradeshow on April 1st, 2026 at Booth 1243.

object studio announces the launch of Bella, a new loyalty product line built for land-based casino properties. A unified ecosystem spanning loyalty mobile apps, on-property kiosks, member portals, and digital signage: Bella represents object studio’s first fully productized platform following more than a decade of building casino industry solutions.

“We’ve spent years behind the scenes in the industry,” said object studio founder, Brandon Peterson: “Bella — Italian for ‘beautiful’ — is the natural evolution of that experience: a cohesive ecosystem designed for operators that want to elevate their guest experience.”

A New Chapter for Casino Loyalty

Bella is a modern foundation built to align numerous digital experiences under a single system:

The product lineup includes:

• Loyalty App: white-labeled mobile applications
• Loyalty Kiosk: On-property kiosks
• Member Portal: Web-based portals
• Digital Signage: Integrated digital signage

As a unified engagement ecosystem built for the operational workflows of casino properties: Bella reduces staff effort, increases engagement across touchpoints, reduces guest usability painpoints, and offers a persistent driver to action.

Bella is engineered for both mid-market and enterprise operations: offering comprehensive configurability and extensibility while also keeping a low barrier of entry for those needing a more basic solution or wanting to start small.

Debuting at the IGA

Bella will make its debut at the Indian Gaming Tradeshow & Convention (IGA) in San Diego on April 1st and 2nd: a fitting occasion for a product developed under the 100% Native-American owned object studio - whose founder is a citizen of the Cherokee Nation.

Casino operators and technology leaders are invited to schedule 1-on-1 demos in advance of the show to lock in limited available slots. However, all are welcome to stop by the Tavolo booth (#1243) where Bella will be on display.

Book a demo or learn more: https://www.bellainteractive.com

About object studio

object studio is a full-service software and technology firm with over a decade of experience creating innovative solutions for the gaming, hospitality, and other industries. Drawing from this foundation, object studio is now launching the Bella product line.

About object studio: https://objectstudio.co/casino

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