Vuori Names Heather Archibald as Chief Product Officer

April 14, 2026 at 12:00 PM EDT

The appointment of Archibald into the new role reinforces Vuori’s next chapter of growth, advancing a product‑first vision built on innovation and performance.

Vuori, a global activewear brand rooted in Coastal California culture, is excited to appoint retail industry leader Heather Archibald as its new Chief Product Officer, effective Monday, April 20.

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Incoming Vuori Chief Product Officer - Heather Archibald

In the newly created role, Archibald will lead end-to-end product organization and oversee the lifecycle of the product portfolio from design and development to merchandising, raw material planning, production and sourcing strategy. The role will advance Vuori’s global product strategy and innovation roadmap, shaping the line and assortment architecture and investment strategy, while continuously elevating the brand and product experience.

“This is an exciting moment for Vuori as we continue to build on our strong momentum and invest in the capabilities that will carry us forward,” said Vuori Founder & CEO Joe Kudla. “With Heather joining the brand, we’re reinforcing our commitment to a product-first approach—deepening innovation, sharpening storytelling and assortments, and bringing even greater rigor to how we scale while maintaining a deep connection with our consumers.”

Prior to Vuori, Archibald served in product leadership roles across global brands, including most recently as Rothy’s Chief Product & Merchandising Officer where she drove brand growth through the development of compelling product assortments. She also brings a wide breadth of experience from former roles, including Chief Product Officer at Title Nine, and product and merchandising leadership roles at both Restoration Hardware and Gap Inc.

“Vuori has built something truly distinctive at the intersection of covetable, high-quality product, its strong ‘Built to Move In. Styled for Life’ north star, and a clear sustainable mission—each setting the stage for an unbelievable future,” said incoming Chief Product Officer Heather Archibald. “I’m honored to join the brand on this growth journey. It's an exciting time for us to continue elevating the product experience through innovation and grounded in our deep understanding of the consumer.”

Founded in Encinitas, California in 2015, Vuori has quickly established itself as a category leader in the activewear market through a differentiated and more versatile perspective on performance apparel. The brand’s strategic global expansion—hitting its 100-store milestone in late 2025 and serving consumers across close to 30 countries through a robust network of owned and partner channels—will continue to drive growth with a focus on key markets in the US, Europe and Asia. By the end of 2026, Vuori anticipates a methodical owned and partner retail expansion with close to 25 additional new locations, including a total of 15 international store locations, reinforcing our global momentum and presence.

Guided by its brand philosophy, “Built to Move In. Styled for Life,” Vuori continues to thoughtfully expand its product offering, with recent launches of the Vuori HardKore Short, its most technical performance short to date, as well as Men’s and Women’s Denim, Vuori Snow, and an expanded outwear collection.

Archibald will officially join Vuori as its Chief Product Officer on April 20.

About Vuori

Born in the beachside town of Encinitas, California, Vuori draws inspiration from its vibrant community, active lifestyle, and the natural playground that surrounds it. The brand creates premium performance apparel and elevated everyday styles—each crafted with intention, quality, and a fabric-first approach—to strike the perfect balance between functionality and simplicity.

Vuori was founded in 2015 by Joe Kudla in a humble garage office just two blocks from the ocean. What started in a small “garoffice” quickly grew into a powerful vision: to build a values-driven brand rooted in connection, balance, and the pursuit of an extraordinary life. Today, Vuori is available in close to 30 countries worldwide, found in Vuori stores, on vuoriclothing.com, and through a network of national and regional retail partners.