MELBOURNE, AUSTRALIA - February 23, 2026 - With the 2026 wedding season in full swing, couples planning their receptions are facing the same costly blind spot that has existed for decades: most spend months perfecting every visual detail of their wedding, then book their entertainment - often the single element guests remember most - without the knowledge or tools to do it well.
Jeremy LaBrooy knows this better than most. A professional musician since 1986 and founder of Melbourne-based agency Vogue Entertainment in 1993, LaBrooy has spent four decades inside the live entertainment industry booking, negotiating, and producing performances for hundreds of weddings and events. Following the successful launch of his debut consumer guide in November 2025, Secrets to Booking the Best Wedding Entertainment is now reaching couples worldwide through both eBook and paperback formats.
The guide translates four decades of professional booking knowledge into a practical resource any couple can use - covering how to evaluate and negotiate with entertainers, how to structure protective contract terms, how to brief performers for their best possible show, and how to build a reception run sheet that keeps every moment on track.
At the core of the book is what LaBrooy calls the "Golden Booking Window" - the 9 to 12 month period before a wedding date when couples hold the strongest negotiating position. Outside that window, couples either lock in rates prematurely or face a depleted pool of available talent. Within it, they have leverage - and the book shows exactly how to use it.
That leverage extends to negotiation. Early in the guide, LaBrooy shares a seven-word phrase that has consistently helped couples unlock discounts from entertainers — without creating awkwardness or straining the relationship. It is the kind of practical, field-tested detail that separates this book from conventional wedding planning advice.
The financial stakes are real. The book documents case studies in which couples reduced their wedding entertainment costs by between $1,700 and $3,000 USD or more simply by shifting their wedding date from peak to off-peak season. LaBrooy also details the early bird pricing structures that quality entertainers quietly offer, the premium dates that carry hidden surcharges, and the line items - travel fees, equipment costs, break logistics - that routinely inflate invoices without explanation.
On contracts, LaBrooy is direct. The guide identifies the specific red flags couples should never overlook before signing: vague performer substitution clauses, unusual upfront payment demands, missing cancellation protections, and equipment ambiguities that leave couples exposed.
"This isn't theory," says LaBrooy. "It's the exact thinking I apply when I'm booking entertainment professionally. I just wrote it in a way anyone can use."
"Most couples don't realise how much of this comes down to timing and preparation," he adds. "The difference between a good booking and a great one is usually just knowing what questions to ask."
While rooted in Australian industry experience, the strategies apply across markets. The global wedding industry - estimated at over $160 billion USD annually - faces the same transparency gaps, supply-and-demand booking dynamics, and contract pitfalls whether a couple is celebrating in Melbourne, Manhattan, or Manchester.
A bonus eBook, Crafting The Perfect Wedding Playlist, is included free with every purchase, covering ceremony selections, reception flow, and final song choices.
Secrets to Booking the Best Wedding Entertainment is available as an eBook for $27 USD and as a paperback for $29.99 USD, + $5 shipping worldwide.
eBook: go.entertainmentnow.com.au/wedding-entertainment-secrets
Paperback: books.by/three-sisters/secrets-to-booking-the-best
Book Details
Title: Secrets to Booking the Best Wedding Entertainment
Author: Jeremy LaBrooy
Publisher: Entertainment Now Pty Ltd & Three Sisters Publishing.
Publication Date: November 2025
Formats: eBook / Paperback
Price: $27 USD (eBook) | $29.99 USD (Paperback)
Author available for interview. Review copies available on request. Media assets including author headshot and cover image available on request.
About Entertainment Now
Entertainment Now is a Melbourne-based online entertainment directory founded by Jeremy LaBrooy in 2004. Drawing on LaBrooy's four decades of industry experience - Entertainment Now connects couples and event planners with performers and entertainment services across Australia.
Media Contact:
Jeremy LaBrooy
Mulgrave Vic 3170 Melbourne, Australia
1300 379 277
Media Contact
Company Name: Entertainment Now
Contact Person: Jeremy LaBrooy
Email: Send Email
Phone: 1300 379 277
Country: Australia
Website: https://entertainmentnow.com.au/
