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BioSteel Announces Sponsorship of Detroit Free Press Marathon



BioSteel, a leader in sports hydration, is proud to have sponsored the upcoming Detroit Free Press Marathon, an iconic event that unites Windsor and Detroit. This unique international marathon, which happened from October 18 to 20, 2024, brought together over 26,000 runners and thousands of spectators, making it one of the largest cross-border marathons in the world. BioSteel’s involvement underscores its commitment to supporting athletes with clean hydration solutions.

As part of the marathon festivities, BioSteel hosted a vibrant Canadian Cheer Zone located in Windsor’s Vision Corridor. This zone will provide runners with enthusiastic encouragement while offering spectators and participants product giveaways from BioSteel’s tour, energizing the entire race experience. The sponsorship reflects BioSteel’s ongoing dedication to promoting a healthier lifestyle through clean hydration, free from artificial flavors and colors, ensuring athletes perform at their best.

"We’re excited to be part of this historic event that celebrates the special bond between Windsor and Detroit,” said Dan Crosby, CEO of BioSteel.

In addition to hosting the Canadian Cheer Zone, BioSteel invited the Windsor-Detroit community to come out and support athletes from around the world as they embark on this challenging endurance event. The Detroit Free Press Marathon’s cross-border course is one of the race’s most distinguishing features, allowing participants to experience the iconic Ambassador Bridge and the Detroit-Windsor Tunnel, offering unparalleled views of both cities.

BioSteel, known for its range of high-performance hydration products, is trusted by professional athletes across numerous leagues, including the NHL, MLB, NFL, MLS, and NBA. Its zero-sugar, electrolyte-infused hydration solutions are crafted with natural ingredients, providing a cleaner alternative to traditional sports drinks. With sustainability at the forefront of its mission, BioSteel also emphasizes eco-friendly packaging solutions, further solidifying its role as a leader in the sports hydration industry.

About BioSteel:
Founded with a commitment to clean hydration, BioSteel offers a range of zero-sugar hydration products formulated with natural ingredients and essential electrolytes. BioSteel’s products are trusted by athletes at all levels, from amateurs to professionals, across North America and Europe. The brand’s dedication to both performance and sustainability has made it a go-to choice for athletes looking for high-quality, clean hydration solutions.

About the Detroit Free Press Marathon:
Since its inception in 1978, the Detroit Free Press Marathon has grown into a premier international race that crosses the U.S.-Canada border via the Ambassador Bridge and Detroit-Windsor Tunnel. With over 26,000 participants expected annually, the marathon features events for runners of all levels, including a full marathon, half marathon, relay races, and a 5K. The race showcases the iconic landmarks of Windsor and Detroit, offering a unique and memorable experience for participants and spectators alike.

Contact Info:
Name: Team AMW
Email: Send Email
Organization: AMW
Address: Los Angeles
Website: https://www.amworldgroup.com

Release ID: 89144337

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