Behavio Labs, a brand marketing SaaS provider, announces the launch of its new ad testing feature.
-- Following the recent announcement, Behavio Labs has rolled out its heatmaps feature, an automated tool that identifies sections of visual media that consumers pay the most attention to.
More information is available at https://www.behaviolabs.com/ad-testing
Dedicated to providing advertisers and creative agencies with advanced brand marketing tools, Behavio Labs explains its new heatmaps feature will enable users to pre-test the effectiveness of selected media formats within their marketing campaigns, and make any necessary adjustments prior to release.
“With this tool, you can find out whether your branding is positioned where it matters or hidden where no one’s looking, and gain insight into emotional reactions to help you focus your message where it resonates most,” said a spokesperson for the company.
Behavio Labs’s heatmaps feature analyzes videos and static ads, showcasing a heat signature when viewers pay more attention or react emotionally. Trained on eye-tracking data from 20,000 experiments and advanced behavioral science strategies, this feature will provide valuable insights into consumers' ever-changing interests, wants, and needs, the team says.
Beyond visual media testing, Behavio Labs’s platform offers accurate ad testing for a wide variety of campaign formats, including out-of-home advertising, radio, and print.
About Behavio Labs
Since its establishment in 2014, Behavio Labs has supported over 500 brands across 14 countries, providing them with practical, field-tested brand marketing strategies and the latest industry tech recommendations. By expanding its software’s ad testing and brand tracking features, the company continues to help B2C businesses extend their reach and customer base.
“We know your job isn’t exactly a walk in the park - crafting the right strategy, building a unique brand, and delighting your customers, all while bringing in short-term sales and proving ROI to the board. Don’t worry, we’ve got your back,” the spokesperson for Behavio Labs continued.
Interested parties can find more information at https://www.behaviolabs.com
Contact Info:
Name: Libor Uhlik
Email: Send Email
Organization: Behavio Labs s.r.o.
Address: 3 Poupětova, Prague, Hlavní město Praha 170 00, Czech Republic
Website: https://www.behaviolabs.com/
Source: PressCable
Release ID: 89152495
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