-- The Baltic Payment Forum 2025, held in Vilnius, Lithuania, gathered over 300 industry professionals from across 30+ countries, marking one of the most significant fintech and payments events in the region. The forum, hosted by ProMoney, provided a comprehensive look at the evolving payments landscape, regulatory shifts, and technological innovations transforming the sector.
Among the esteemed speakers was Sarp Demiray, CEO of European Merchant Bank (EMBank), who took part in a high-profile panel discussion moderated by Anna Pavlovska, Head of Partnerships at Fintech Hub LT. The panel featured leading industry experts Domenico Scaffidi, Denas Gadeikis, Ledia Bregu, and Laszlo Kajdi, who together explored the opportunities and challenges in the Baltic payments ecosystem.
Insights from the Panel Discussion
The panel covered a range of topics, including embedded finance, real-time payments, digital banking evolution, and compliance strategies in an increasingly regulated market. Panelists examined how the Baltic region has emerged as a hotspot for fintech growth, with Lithuania leading in licensing opportunities and innovation-friendly policies.
Speaking about his experience, Demiray described the forum as “a remarkable opportunity to gain a full perspective of the payments industry in the Baltics.” He expressed appreciation for the organizers, thanking Karolina Aleksandrova for ensuring the event’s success and Pavlovska for her expert moderation.
A key takeaway from the panel was the need for stronger collaboration between banks, fintechs, and regulatory bodies. With new EU regulations on open banking, digital currencies, and cybersecurity taking effect, industry leaders underscored the importance of agility and compliance in financial innovation.
EMBank: A Key Player in Europe’s Evolving Banking Sector
As the CEO of European Merchant Bank (EMBank), Demiray emphasized the institution’s role in supporting fintech businesses, bridging banking with digital solutions, and fostering innovation in financial services. EMBank, a Lithuania-based licensed financial institution, specializes in banking-as-a-service (BaaS), embedded finance, digital banking solutions, and payment services tailored for fintech companies and businesses.
Under Demiray’s leadership, the bank has positioned itself as a trusted partner for companies navigating Europe’s complex financial landscape. EMBank’s customer-centric approach and technology-driven solutions align with the ongoing evolution of the banking sector, helping businesses adapt to regulatory shifts while scaling efficiently.
The Baltic Payment Forum’s Impact on the Industry
The Baltic Payment Forum 2025 once again reinforced Vilnius’ status as a fintech powerhouse, attracting global industry leaders, investors, and policymakers. With discussions focused on future payment trends, regulatory developments, and financial innovation, the event provided a crucial platform for collaboration and strategic growth.
For EMBank, the forum was not only a knowledge-sharing platform but also an opportunity to connect with global industry leaders, explore emerging payment trends, and strengthen business relationships in the fast-evolving fintech landscape.
As the financial sector continues to shift towards digitalization, open banking, and embedded financial services, EMBank remains committed to driving smart banking solutions and shaping the future of payments in Europe and beyond.
For more information on European Merchant Bank (EMBank) and its services, visit em.bank.
Contact Info:
Name: Dilek Isık
Email: Send Email
Organization: European Merchant Bank (EMBank)
Website: https://em.bank/
Release ID: 89155112
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