InterAgent, LLC, announces the launch of its Identity Resolution Platform to address low conversion rates for small and mid-market companies. The platform uses five avenues to target low rates and maximize access.
-- The launch comes as businesses face increased pressure to maximize their digital marketing investments. With traditional cookie-based tracking becoming less reliable, companies need alternative methods to understand their website traffic and convert visitors into customers.
Interested parties can learn more at https://myinteragent.com/identity-resolution/
Online shopping and services are at all-time highs, yet many businesses are near all-time lows for conversion. The average e-commerce conversion rate currently stands at just 1.81 percent. InterAgent's platform targets small to mid-market companies in software-as-a-service, e-commerce, and professional services sectors, who often lack the resources and technology that larger enterprises use to track and convert website visitors.
The Identity Resolution platform provides five core capabilities for businesses seeking to improve their customer acquisition: Website Visitor Identification, a Lead Enrichment Tool, Cookieless Tracking, Customer Data Unification, and Anonymous Visitor Tracking.
Website owners who want to know "who's coming to my site" can use the Website Visitor Identification feature to gain insights into their anonymous traffic. This tool captures data on prospects who leave without completing forms, which helps businesses understand their audience and improve their marketing strategies.
The Lead Enrichment Tool serves as an entry point for many small businesses that need to complete incomplete customer records. By adding missing contact information, businesses can improve their follow-up efforts and increase conversion rates.
Cookieless Tracking provides attribution solutions for businesses affected by privacy changes. As regulations change how businesses track customers online, this feature provides alternative tracking methods in a world of post-cookie advertising.
Growth teams at small and mid-market companies can use the Customer Data Unification feature to create comprehensive customer profiles. This single view helps businesses understand customer behavior across different touchpoints and devices.
Anonymous Visitor Tracking helps solve the common problem where most website visitors leave without providing contact information - one of the most common issues businesses encounter. The service captures interest signals that businesses can use for future marketing efforts.
"Most businesses lose 98% of their website visitors because they leave without filling out a form," said a company spokesperson. "Our Identity Resolution services give small and mid-market SaaS, ecommerce, and professional service businesses the tools they need to identify these visitors and turn them into customers."
InterAgent offers a no-risk trial that includes the first 100 leads at no cost.
To learn more, please visit https://myinteragent.com/identity-resolution/
Contact Info:
Name: InterAgent
Email: Send Email
Organization: InterAgent, LLC
Address: 6833 South Dayton Street #233, Greenwood Village, CO 80112, United States
Phone: +1-720-330-4802
Website: https://myinteragent.com/
Source: NewsNetwork
Release ID: 89170006
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