-- Wuhu, China – April 15, 2026 – In a new era, Freelander has unveiled a historic evolution. Under the strategic realignment of Chery and Jaguar Land Rover, two Fortune 500 automotive giants, the classic nameplate Freelander has officially evolved from a legendary model into a British premium intelligent all-terrain brand.
This pioneering initiative embodies the forward-looking vision and strategic resolve of both shareholders, integrating their respective core strengths to forge an innovative cooperation model to compete globally in the intelligent new energy era. Jaguar Land Rover contributes core aesthetic design and premium brand DNA, while the Chinese side leads the integration of world-class supply chains and intelligent resources, creating an unprecedented depth of global resource synergy.
Following its global debut on March 31, Freelander announces The Night of Freelander — Global Partner Recruitment Gala to be held in Wuhu on April 25, as a flagship segment of the Chery International Business Summit (IBS), epitomizing the brand’s global mantra: "Born Global. For Global."
The event will feature an exclusive dual-format showcase: the concept car unveiled on March 31 will be on public display, highlighting Freelander’s iconic British design; a range of production models will be available for closed-door exclusive preview for global partners.
Freelander will also host a closed-door strategic forum to unveil its comprehensive global brand strategy, product specifications, marketing approaches and channel development plans.
With profound British heritage and robust cross-border technological synergy, Freelander embarks on its official global journey, partnering with global elites to redefine the premium SUV sector.
Contact Info:
Name: Frida
Email: Send Email
Organization: FREELANDER
Website: https://www.cheryinternational.com/
Release ID: 89188848
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