PlantX Life (CSE: VEGA) (Frankfurt: WNT1) (OTCQB: PLTXF) is collaborating with Dream Pops, the latest brand partner in the company’s multibrand, pop-up retail initiative. Dream Pops will be a marketing tenant at the company’s Vegan Popup by XMarket, located at Venice Beach, California. According to the announcement, the pop-up initiative was unveiled earlier this year in April, with plans to promote PlantX Life’s partner brands; the company welcomes new brand partners every two to three months. The partnership allows companies to test their products in a retail environment and better develop and increase brand awareness through hosting interactive community-building events. A leading frozen novelty company, Dream Pops specializes in making plant-based, low-calorie pops and bites. In addition to being available at the Venice Beach location, the collaboration gives Dream Pops prime placement in other PlantX locations; in addition, Dream Pops products will be included in sampling sessions to be handed out to customers. “Summer is here, and we could not think of a better brand to bring into our pop-up initiative than Dream Pops,” said PlantX CEO Lorne Rapkin in the press release. “We’ve been excited to use the pop-up initiative to forge meaningful connections with other plant-based brands whose ethos aligns with ours. Dream Pops brings a unique twist to American cult classic treats by reimagining them with clean and better-for-you, plant-based ingredients. By hosting them in our pop-up initiative, we are happy to bring people a healthier, more ethical way to cool off at the beach. Our new pop-up concept is sure to bring mutually beneficial exposure and revenue to PlantX and Dream Pops, as brands such as Dream Pops are paying PlantX for additional marketing and exposure during the contracted tenancies.
To view the full press release, visit https://ibn.fm/FptcN
About PlantX Life Inc.
PlantX is committed to being the digital face of the plant-based community as well as the one-stop shop for everything plant based. With its fast-growing category verticals, the company offers customers across North America more than 5,000 plant-based products. In addition to offering meal and indoor-plant deliveries, the company plans to expand its product lines to include cosmetics, clothing and its own water brand. However, the business is not limited to an e-commerce platform. PLTXF uses its digital platform to build a community of like-minded consumers and, most importantly, provide education. Its successful enterprise is being built and fortified on partnerships with top nutritionists, chefs and brands. The company eliminates the barriers to entry for anyone interested in living a plant-based lifestyle and thriving in a longer, healthier and happier life. For more information about this company, please visit www.PlantX.com and www.PlantX.ca.
NOTE TO INVESTORS: The latest news and updates relating to PLTXF are available in the company’s newsroom at https://ibn.fm/PLTXF
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