Parcelhero's Head of Consumer Research, David Jinks M.I.L.T., says: 'Amazon revealed last year's event was the biggest Prime Day ever. Despite its name, it was the first Prime Day to run over four days (8-11 July, 2025). The e-commerce giant has not publicly released figures for last year's sale, however, it stated at the time: "This year's Prime Day event was bigger than any previous four-day period that included a Prime Day event, with record sales and more items sold during the four days."'
'Analysis from Statista reveals Prime Day sales 2025 achieved around $23.8bn (£17.5bn), while Prime Day sales in the UK alone reached £2.08bn ($2.8bn). That's a slightly different US figure to Adobe's widely quoted estimate of $24.1bn (£17.8bn). However, Adobe says its figure was for sales across US retail sites, rather than for Amazon alone.
'All the signs are that, despite global conflict potentially hitting consumer confidence, Amazon is expecting bumper sales again this year. Its Q1 2026 net sales were up 16.6% and the retailer expects net sales between $194bn-$199bn for Q2, including Prime Day. That implies Q2 growth of 16%-19% Year-on-Year. That means that, even taking its lowest growth estimate, we may expect to see Prime Day achieve $27.6bn for Amazon in the US and £2.41bn here in the UK.
'What will the ultimate impact of Amazon's continuing innovation in the UK? Parcelhero's latest retail industry report is out now. "2030: The High Street Fights Back?" is the sequel to our 2016 report "2030: The Death of the High Street". As our report highlights, the continued rise of e-commerce means many more shops have closed than opened in the decade since our first white paper, especially in key sectors such as department stores. The High Street may not have reached a dead end by 2030 but, in this new age of retail, it will have arrived at its biggest crossroads. You can read and download our full new report for free at https://newsroom.parcelhero.com/the-high-street-fights-back-final.pdf
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Source: Parcelhero
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