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September 01, 2020 1:41pm
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Why American Eagle (AEO) Shares Are Falling Today

AEO Cover Image

What Happened?

Shares of young adult apparel retailer American Eagle Outfitters (NYSE: AEO) fell 6.9% in the morning session after the company pulled its financial outlook for the year, citing "macro uncertainty." It also planned to write down $75 million in spring and summer merchandise. First-quarter sales are projected to decline by 5%, reflecting weakening consumer demand or competitive pressures. The company also anticipates an adjusted operating loss of approximately $68 million, driven by the inventory write-down and increased promotional spending. This announcement limits visibility into future performance and might undermine investor confidence in the near term.

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What The Market Is Telling Us

American Eagle’s shares are quite volatile and have had 18 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The biggest move we wrote about over the last year was 5 months ago when the stock dropped 16.3% on the news that the company reported disappointing third-quarter earnings. Revenue and gross margin missed in the quarter. The real bad news was the guidance, though. The company expected same-store sales and operating profit to be well below Wall Street's estimates for the all-important holiday quarter. Overall, this was a weaker quarter.

American Eagle is down 29.1% since the beginning of the year, and at $12.15 per share, it is trading 50.8% below its 52-week high of $24.66 from May 2024. Investors who bought $1,000 worth of American Eagle’s shares 5 years ago would now be looking at an investment worth $1,604.

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