San Francisco,United States - September 6, 2022 /PressCable/ —
With the new tool, data-driven teams not only have access to various data sources for building scoring models but can clone, modify, test, and compare these models in real time, unlocking powerful insights for driving business objectives.
Additional information about this new tool is available at https://breadcrumbs.io/blog/introducing-breadcrumbs-explore
Breadcrumbs Explore further extends the capability of the lead scoring engine by allowing teams to dive deeper into the specifics of the unique attributes that led to a conversion, driving better customer understanding.
The tool solves most of the common challenges organizations encounter when it comes to fine-tuning their scoring models. With the lead scoring solution, teams can easily aggregate contact data from other tools for scoring and set up recency and frequency logics to overcome data latency issues.
“Like most businesses, you probably have loads of data and little understanding of what it looks like or how to best leverage it,” the company stated on its website. “Breadcrumbs will analyze every piece of information about your contacts and identify which ones are good predictors of revenue. You can then turn these attributes into scoring variables and create a completely custom model with a single click.”
Using the insights from these models, teams can map at what stage of the buying journey a customer profile is and effectively engage, convert, or upsell them.
The no-code solution is compatible with various sales, CRM, and marketing technologies, such as HubSpot, Marketo, Intercom, Segment, Pendo, ActiveCampaign, and others. Connecting these platforms to Breadcrumbs allows teams to access their marketing, sales, CX, and product data from one dashboard. Learn more at https://breadcrumbs.io/product/features
About Breadcrumbs
Founded by serial entrepreneurs Armando Biondi, Gary Amaral, and Massimo Chieruzzi, Breadcrumbs.io is a revenue acceleration platform at the intersection of sales and marketing. The company is on a mission to help businesses uncover hidden revenue opportunities from various contact data scattered across different tools.
“We love how user-friendly it is. The simple layout makes it easy to navigate, and the validation results, in particular, are detailed and extremely useful to us,” a satisfied client said. “It is one of the best validation tools we’ve used – and we have used many over the years. It is the only tool we use now for our client campaigns and the only tool we recommend to industry peers.”
Interested parties can find further details about Breadcrumbs at https://breadcrumbs.io
Contact Info:
Name: Gary Amaral
Email: Send Email
Organization: Breadcrumbs.io
Address: 2 Mint Plaza Apt 404, San Francisco, CA 94103, United States
Website: https://breadcrumbs.io/
Source: PressCable
Release ID: 89081262
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