Innovator Capital Management, the creator of the Defined Outcome ETFs, announced the listing of the Innovator Equity Managed Floor ETF (NYSE Arca: SFLR) on the New York Stock Exchange. SFLR seeks to deliver to investors U.S. equity upside and income potential while limiting a shareholder’s potential for maximum loss through a sophisticated options overlay. SFLR’s portfolio [...] The post New Innovator SFLR ETF Addresses Equity Tail Risk appeared first on ETF Trends .