App users can experience CEW Beauty Creators Awards finalists’ products virtually through AI and AR experiences exclusively on the YouCam Makeup app.

Perfect Corp., the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, partners with Cosmetics Executive Women (CEW) for an interactive virtual try-on experience in celebration of CEW’s annual Beauty Creators Awards. The true-to-life AI and AR-powered virtual try-ons will live within the award-winning YouCam Makeup app, allowing fans to browse and experiment with CEW award finalists’ products at the tap of a button on their personal device.

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App users can experience CEW Beauty Creators Awards finalists’ products virtually through AI and AR experiences exclusively on the YouCam Makeup app. (Photo: Business Wire)

Bringing the CEW Beauty Creators Awards to Life

The exclusive in-app experience will feature a selection of products from ten finalists from across the lip and eye categories, including bareMinerals, Beautycounter, Bobbi Brown Cosmetics, Danessa Myricks Beauty, Hourglass Cosmetics, ITEM Beauty, LAWLESS Beauty, and Undone Beauty. The experience will also feature a special CEW Beauty Creators Awards fun frame featuring the coveted award-winning franchise seal, for fans to join in the excitement leading up to the winner reveal. Fans can download the free YouCam Makeup app to test these finalist products and special CEW fun frames virtually through hyper-realistic AI and AR-powered virtual try-on experiences, leading up to the winner announcements on December 1^st.

Bringing the Best in Beauty to Life with AI and AR

This unique partnership expands the footprint of CEW’s Beauty Creators Awards by giving fans around the world the chance to experience the finalists’ products virtually. The interactive experience gives beauty lovers the chance to try-on and shop the most sought-after beauty products on the market today through true-to-life AI and AR-powered virtual try-ons.

“We are thrilled to partner with CEW to celebrate the 2021 Beauty Creators Awards finalists with an exclusive virtual try-on experience that brings the best products of the year to life through beauty tech,” shares Perfect Corp. founder and CEO, Alice Chang. “It’s so exciting to give consumers a new way to interact with—and celebrate—these award-winning products through innovative AI and AR within the YouCam universe.”

And the 2021 CEW Beauty Creators Award Winners are…

Tickets to the 2021 CEW Beauty Creators Awards virtual event are available for purchase here: https://www.cew.org/event/2021-beauty-creators-awards. Beauty fans can also download the free YouCam Makeup app to experience a selection of CEW Beauty Creators Awards product finalists through virtual try-on.

About Perfect Corp.

With over 950 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together through AI and AR technologies. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. To discover expert beauty tech insights and unlock powerful ROI secrets, read our Complete Guide to Beauty Tech.

About CEW:

CEW is an international organization of 10,000 individual members representing a cross section of beauty and related businesses. The composition of membership includes leading brands, indies, retailers, media and suppliers. CEW's primary purpose is to provide programs online and in person to develop careers and knowledge of the beauty industry. CEW provides opportunities to connect and gain industry knowledge through networking events, trend reports, industry newsletters, interactive workshops and industry leader talks. For more information, please visit https://www.cew.org/.

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