Ribbon-cutting marks next phase of growth for 2P ecommerce operator in Nevada

Neato, a 2P ecommerce operator that buys inventory directly from brands and manages the full lifecycle of selling it online, today announced the formal unveiling of its new headquarters and operations hub in Las Vegas. The expanded space underscores Neato’s long-term commitment to Southern Nevada and will serve as a strategic base as the company scales its second-party marketplace model across Amazon and additional channels.

The new hub comes on the heels of Neato’s $25 million growth round led by Advantage Capital. The investment, made through the Nevada New Markets Job Act, is supporting the buildout of new operations centers in Las Vegas and Chicago, the expansion of Neato’s AI agent stack, and the company’s continued growth beyond Amazon into emerging marketplaces. Neato partners with upper-middle-market consumer brands, purchasing inventory at wholesale and operating their marketplace business end-to-end, including pricing, advertising, creative, logistics, and brand protection, so brands can step out of day-to-day execution while retaining strategic control.

Neato expects the new space to deepen its roots in Las Vegas while creating high-quality jobs in e-commerce, technology, and logistics for local talent. “Las Vegas has been our home base from day one, and this new headquarters is a statement of the scale we’re building toward,” said Anthony Connelly, founder and CEO of Neato. “Our mission is to bring simplicity, stability, and clarity to marketplace growth. This hub gives our team the environment and resources to keep raising the bar for the brands that trust us with their ecommerce business, not just on Amazon, but across every channel where their customers are shopping.”

“With this expanded footprint in Las Vegas, we’re bringing more of our operation under one roof, from marketplace operators and analysts to creative, data, and engineering talent,” said Spencer Jacobs, co-founder and president of Neato. “Our brands get one accountable operator, one inventory bank, and one P&L across channels. This hub is designed to support that model at scale and to make marketplace growth feel far less chaotic for the teams we work with.”

Neato’s Las Vegas headquarters will serve as a long-term anchor, pairing Advantage Capital’s investment through the Nevada New Markets Job Act with Neato’s e-commerce talent and technology to fuel durable job creation, strengthen consumer brands, and help diversify Southern Nevada’s growth beyond tourism.

About Neato

Neato is a 2P ecommerce operator built to remove complexity and bring certainty to online growth. Founded in 2018, Neato pioneered second-party commerce, buying inventory directly from brands and managing the full lifecycle of selling it online — from listings and creative to advertising, logistics, and reporting. Unlike agencies, Neato does not sell standalone services; its model is predicated on purchasing product and owning execution, giving brands a single accountable partner for profitable marketplace growth across Amazon and other channels. For more information, please visit www.neato.com.

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