January Digital now leads integrated media for the leading suncare brand, driving new customer growth, expansion across retail and direct-to-consumer channels and brand momentum

Supergoop!, the category-defining suncare brand, has named January Digital as its media agency of record to support its next phase of growth. For the first time, Supergoop! is consolidating its media across direct-to-consumer, retail, and marketplace channels under a single partner, enabling a more unified, strategic approach to driving efficiency, scale, and impact across its ecosystem. The partnership debuted with a campaign spotlighting the brand’s best-selling hero, Unseen Sunscreen SPF 50.

The campaign builds on Unseen’s cultural impact and role in shifting consumer behavior toward SPF as a daily essential. By highlighting its wearability and performance, Supergoop! reinforces its mission to drive consistent, daily SPF adoption, making sunscreen feel like a seamless part of modern routines. As Supergoop! continues to expand into sport through its PGA TOUR partnership, Unseen remains a cornerstone of that evolution, proving its versatility and high-performance from everyday life to outdoor activity.

The full-funnel strategy, activated by January Digital, spans paid social, search, CTV, and video, as well as Amazon and retail media channels, including Target Roundel and Nordstrom.

“Supergoop! has always had a passionate, loyal following, but the opportunity now is to evolve how we reach and grow that audience,” said Lauren Weinberg, Chief Marketing Officer at Supergoop!. “We were looking for a partner who could connect media across our entire business and bring more rigor to how we measure impact, and we’re excited to collaborate with January Digital as we take this next step.”

“Having kids that are always outside at soccer and baseball tournaments, my family has used Supergoop! for years,” said Vic Drabicky, Founder and CEO of January Digital. “It’s exciting to help a brand – especially one that my family uses and loves so much – further accelerate their growth. It’s a great product with a wonderful team behind it, and it’s already been incredibly fun and rewarding work.”

Together, the teams are focused on accelerating new customer growth, strengthening brand equity, and driving sustained growth across direct-to-consumer, retail, and marketplace channels.

About Supergoop!

Supergoop! is the first protective skincare brand to put SPF at the forefront, making sunscreen a priority for everyone to stop the skin cancer epidemic and change the way the world thinks about sunscreen. Supergoop! creates highly innovative, feel-good products that make integrating SPF into everyday routines easy (and fun!) in order to inspire consumers to do the number one thing they can for their skin—wear SPF! For more information, visit www.supergoop.com.

About January Digital

January Digital, the Marketing Leadership Company, solves business challenges through strategic consulting, media excellence, and actionable analytics, enabled by Mikey, our proprietary AI-driven operating system that unifies macro signals, brand analytics, media planning, and creative ideation. The company comprises January Digital, a media agency handling full-funnel media planning, execution, and optimization, January Consulting, offering strategic leadership to build successful client businesses, and January Growth, offering performance media strategy and planning for high-growth brands. All work is supported by data and actionable insights, ensuring clients like Steve Madden, Intimissimi, and amika, achieve maximum success. For more information, visit januarydigital.com.

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For the first time, Supergoop! is consolidating its media across direct-to-consumer, retail, and marketplace channels under a single partner...