San Francisco, California – Custom Legal Marketing, the law firm marketing agency that just celebrated its 19th year in business, has released an exciting new video highlighting a unique SEO strategy for lawyers: utilizing Person Schema on attorney bios. With the aim to arm attorneys and law firm marketing directors with the best tools to boost their law firm’s SEO strategy, the video features Jason Bland, co-founder of Custom Legal Marketing, who shares insights and actionable steps to leverage this underused SEO tool.

Person Schema, a largely untapped SEO resource, offers an effective way to help Google highlight attorney bios more prominently in search results. In the video, Bland discusses a step-by-step guide on how to add Person Schema to attorney bios using the RankMath SEO plugin for WordPress.

“For solo practitioners, RankMath SEO can be sufficient, but for law firms with multiple attorneys, we introduce the power of the Schema Pro plugin,” explains Bland. Throughout the Schema for Lawyers series on YouTube, Bland has used the RankMath SEO and Yoast SEO plugins to demonstrate how to setup proper schema markups. This is the first video where he introduces the Schema Pro plugin which has some features that larger firms will find helpful as they manage multiple attorney bios.

The video emphasizes the value of well-articulated attorney bios as they form one of the most popular sections of a law firm’s website. In order to stand out in a saturated market, Bland insists that attorneys are the product and their expertise, successes, and experience are what differentiates them.

Once the Schema has been properly set up, Bland demonstrates in the video how to use the Schema.org Markup Validator to ensure its validity.

In How to Add Person Schema to Your Attorney Bio, lawyers will see how Google uses the schema markup data and how it can even result in a lawyer being featured in the search bar itself before the search results load.

Other videos in Custom Legal Marketing’s Schema for Lawyers Series Include:

• Article Schema for Lawyers
• Breadcrumb Schema for Lawyers
• Event Schema for Lawyers
• FAQ Schema Cancelled by Google
• LocalBusiness Schema for Lawyers

The Schema for Lawyers series is soon to wrap up. The last episode in the series will talk about Video Schema for Lawyers. That episode is scheduled to be released in March.

The Schema for Lawyers series can be viewed on Custom Legal Marketing’s YouTube Channel. The shorter clips from the series can also be seen on Instagram and TikTok.